The Power of Scent


Over time, you can become so accustomed to the smell of your home that you
may not think twice about it. But when a potential buyer first walks into your
home, one of the very first things noticeable to them is the smell. So, you want
it to be a good one.
To keep potential buyers sniffing for more use these scent tips:
Good Smells

  • Light florals
  • Citrus
  • Vanilla
  • Natural wood (think pine, cedar)
  • Natural herbs (think basil, thyme)
  • Natural fragrant plants (think roses, eucalyptus, lavender, and rosemary – just
    make sure they get plenty of light)
    Bad Smells
  • Strong cooking smells (fish, eggs, garlic, onion, etc.)
  • Pet odours (clean all pet paraphernalia also for allergy reasons)
  • Strong cleaning chemicals (bleach)
  • Smoke (use an air filtration machine)
  • Stale, musty smells (open windows to let the fresh air flow in)
  • Too many smells (if even they are good) Focus on 1 or 2 scents
    Remember, emotions are driven by senses, which play a role in the buying
    process. The scent of your home will trigger feelings, in your prospective
    buyer, so make sure it’s good feelings.
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